Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you? • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish • Matte Putty Primer – Perfect for those who want a shine-free matte complexion Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.