Oh my WOW..precise & defined eyebrows! Available in shades to flatter every hair color, transform shapeless, undefined brows with just a few strokes o...

Brighten, color correct and seal in skin hydration..all in one! Thats bright! Boi-ing Bright On Concealer visibly brightens undereyes with red algae e...

WHY WE LOVE IT: Turn up the brow VOLUME! This highly pigmented, easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing ...

WHY WE LOVE IT: Catch the light! Dazzle in this strawberry pink blush for a vivid, eye-catching glow. Silky-soft, blendable & buildable, this powder b...

Full brows..NOW! Benefit's Gimme Brow+ Tinted Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking f...

Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyalur...

Full brows..NOW! Benefit's Gimme Brow+ Tinted Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking f...

WHY WE LOVE IT: CLEAR pores! This lightweight, silky-smooth cleansing oil does it all - visibly loosens & melts away makeup, visibly unblocks & unclog...

E.l.f. Skin's clean dermatologist developed lightweight yet nourishing Pure Skin Moisturizer delivers lasting hydration that never feels greasy and we...

WHY WE LOVE IT: Gentle breeze & willow trees! This soft neutral-rose blush gives cheeks effortless, natural-looking color. Silky-soft, blendable & bui...

WHY WE LOVE IT: Wish upon a Dandelion! It's Benefit's beloved, bestselling Dandelion blush! Sweeten up with this baby-pink blush for a subtle brighten...

This multitasking FULL COVERAGE liquid concealer hides it all, from dark undereye circles to blemishes & discoloration. yet it feels lightweight & doe...

Transform your skin into a smooth canvas (with or without makeup!) while saying buh-bye to blemishes. e.l.f.'s Acne Fighting Putty Primer is formulate...

Brighten, color correct and seal in skin hydration..all in one! Boi-ing Bright On Concealer visibly brightens undereyes with red algae extract and Vit...

Lock your look down from AM to PM with the e.l.f. Stay All Night Micro-Fine Setting Mist. This lightweight makeup setting spray is suited for all skin...

WHY WE LOVE IT: Turn up the brow VOLUME! This highly pigmented, easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing ...

WHY WE LOVE IT: SMOOTH pores! See results ASAP, and by ASAP we mean as SMOOTH as possible! Get a flash facial in 5 minutes or less with this smoothing...

Extreme length with a magnetic force! Benefit's They're Real! Magnet is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technolog...

Quickly minimize the appearance of pores & fine lines for smoother-than-smooth skin with Benefit s bestselling the POREfessional face primer! Apply th...